| Best
Business (Application) Silver Award |
|
Hong Kong Toolbar
 Hong Kong Toolbar is a free downloadable Internet browser add-on which allows
users to listen to real-time radio broadcasting, read daily instant news and receive
multimedia content. Since its launch in August 2008, Hong Kong Toolbar has
already attracted over 1.7 million downloads.
It is the first and only content-oriented multimedia toolbar developed by a Hong
Kong company to provide free and updated contents for people all over the world.
It is also the first and ever application that combines Peer-to-Peer (P2P) technology
for online radio broadcasting and Instant Messaging for active multimedia content
push. This multimedia content delivery tool has turned a new page of the global
digital broadcasting history and has taken digital marketing to a new level.
|
| Comments from Panel
of Judges |
"Innovative … offers radio broadcasters a valuable new business model. Whatever
Website users happen to be on, the Toolbar’s infotainment stream continues uninterrupted.
Bandwidth cost is reduced by up to 90 percent as against direct streaming
technology … provides a smoother audio streaming experience." |
Commercial Radio Productions Limited