The Hong Kong ICT Awards 2009: Best Business(Application) Award and The Hong Kong ICT Awards 2009: Best Business (Application - SME) Award

1.	Functionality - Understanding and addressing the operational requirements of the user(s) - Easy to learn and use - Quality of work, reliability, screen layout, etc. well accepted by the user(s) - Versatile in order to cater for operational efficiency and to provide a path for work re-engineering
2.	Effectiveness & Efficiency - Use of the software to formulate productivity strategy - Value added after implementation - Improved competitive edge in terms of efficiency and effectiveness - Implementation: cost vs. effort
3.	Competitiveness - General improvement of competitive edge - Improved business performance - Critical comparison by function and feature with competing similar applications
4.	Cost Performance - Cost savings - Contribution to revenue
5.	Social Impact - Discovering an under-resourced sector or opening up a new service area - Direct benefit to the target user sector - Enhancing public awareness of the use and benefits of ICT - Stimulating interest and innovation in/ respect of further or similar applications - Transforming the ICT industry
6.	Presentation - Materials presented in clear and logical form - Clarity, structured and natural flow from one point to the next - Duration, a balance between duration and content - Questions and answers (appropriate respond to judges' inquiries with substantive answers) - Quality of visual aids (hardware, signs, computer demonstrations, etc.)
7.	Innovative use of IT - Credit should be given to company with sound, executable and proven business model, in  which ICT is a key enabler (e.g. some eCommerce companies).

The Hong Kong ICT Awards 2009: Best Business (Product) Award

1.	Functionality - Understanding and addressing user requirements in the target industry - Easy to set up, learn and use - Quality of work, reliability, screen layout and presentation - Simple and versatile in catering to operational efficiency and in providing a path for work re-engineering
2.	Innovation - First of its kind in Hong Kong, the region, or the world - Effective deployment and integration of available resources or technologies - Appropriate cost/benefit ratio in terms of the R & D expenditure - The possibility of a breakthrough in an upgraded version or any plans to develop an upgrade
3.	Market Performance - Reasonable sales figures in the last 12 months, market share and penetration - Projected sales figures for the coming 12 months and marketing strategy
4.	Cost Performance - Critical functional and by-feature comparison with comparable products - Generation of higher added-value
5.	Social Impact - Satisfying customer needs that were previously not possible or had been unmet - Raising public awareness of IT - Direct and indirect benefits to target user sector - Transforming the industry
6.	Presentation - Materials presented in clear and logical form - Clarity, structured and natural flow from one point to the next - Duration, a balance between duration and content - Questions and answers (appropriate respond to judges' inquiries with substantive answers) - Quality of visual aids (hardware, signs, computer demonstrations, etc.)

The Hong Kong ICT Awards 2009: Best Business (Start-up Company) Award

1.	Business Model, Financial & Investment Viability - Clear understanding of the product positioning - Well formulated market strategy and product plan - Financial projection including investment plan, revenue targets and IRR
2.	Innovation & Technology - Application of suitable ICT technologies in the design and development of the product - Product innovation
3.	Execution, Team Composition & Implementation - Scalability of the operation - Composition of the execution team
4.	Customer Base - Quality of customer base - Ability to maintain the market position and increase market share
5.	Unique Selling Proposition - Understanding and managing strategy for minimising competitions - Protection of IPR, maintaining competitive advantage and differentiation