The system is a software enterprise solution that manages the entire advertisement process for traditional print media and
for publishers of online Chinese language content. It streamlines and expedites advertising operations for publishers,
saving both time and money by reducing overheads, shortening lead times and sharply reducing the possibility and
impact of human error.
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Based on in-depth industry knowledge, it incorporates a number of practical business rules to automate media industry workflows. An automated layout function enables more classifieds to be handled; rapid billing produces better cash flows; and advertisement bundling packages attract more business. |
Judges' Comment |