The Electronic Trading Platform facilitates trading of securities, futures and options, the lodging of applications for IPO equity and mutual fund searches, routing orders directly to the relevant exchanges. Users can typically complete an investment transaction within five seconds 7 x 24 using the Internet, mobile phone SMS, WAP, PDA with wireless modem, and for securities trading IVRS.

Extremely rapid ordering, settlement and order matching times, plus the platform's high transparency, appeal strongly to small and retail investors in particular.

Judges' Comments

"This trading platform is a first for Hong Kong ... the SMS services for on-line trading are a first in Asia. Comprehensive functionality is upgraded frequently to match the changing local environment ... the growth in client base shows that the application is successfully transforming the financial industry."