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Best Business (Application) Silver Award
 
Centamap Company Limited
www.centamap.com

Centamap Website

Besides facilitating and promoting estate agency services and brand recognition for Centamap's parent, Centaline (Holdings) Group, this online bilingual map guide enables the general public to retrieve the location of and information about transport and other public services, as well as detailing a rich array of dining, entertainment and shopping outlets.


More than 700,000 page views daily and high penetration of many user segments make this among Hong Kong’s top 100 websites for traffic (as ranked by Alexa®). Its digitally mapped property listing platform is unique within the Hong Kong real estate industry. Centamap enables direct search by potential buyers and by people "just browsing" the Web, and thus offers substantial cost savings as against traditional print advertisements.


A powerful and user friendly interface, a free digital map and a search engine together provide a useful resource that enhances everyday life.
 
Comments from Judging Panel
Deploys GIS and in-house developed database technologies for more than 20 content categories related to Hong Kong … cuts HK$25m from the owners' annual advertising budget … high volumes of traffic suggest this could be the first portal that local people and overseas visitors visit to get information on Hong Kong.