Mr. S.K. CHEONG
General Manager, Television Broadcasts Limited

S K CHEONG, 57, is General Manager of Television Broadcasts Limited (TVB). He joined TVB in 1989.

S K Cheong is responsible for marketing, strategic development and general mangement matters at TVB. He oversees development initiatives such as publishing, internet development, mobile TV development, and Digital Terrestrial TV. He also oversees the Marketing and Sales Division of TVB.

He holds a First Class Honours degree in Mathematics from the University of Malaya and a Post-Graduate Diploma in Marketing of the Chartered Institute of Marketing, U.K.

He is a Fellow of the Hong Kong Management Association (HKMA) and also of the Chartered Institute of Marketing U.K., as well as being a Chartered Marketer, and past Chairman of the Chartered Institute of Marketing's Hong Kong Regional Board.

SK currently serves on the Executive Committee and Council of the HKMA and is also the Chairman of its Marketing Management Committee.

Before joining TVB, SK was the Regional Media Director of J Walter Thompson (JWT), overseeing media planning and buying activities for JWT in the Asia Pacific region.