This category of awards is given to professionals or organizations that have made a successful implementation of software into its business operations.   Functionality and Design - Understanding and addressing user requirements of the operation - Easy to learn and use, well designed screen layout - Well accepted by the user, meet or exceed user required service level - Good quality of work, reliable, efficient and adequate user support - Versatile in catering to operational efficiency and providing a path for work re-engineering - Good deployment of current technologies to enhance the maintainability of the system - Expandable to meet changing business requirement without major modifications Productivity - Use of the software to formulate productivity strategy - Productivity gain after implementation - Competitive edge over others in terms of efficiency and effectiveness - Implementation as measured by cost versus effort Competitiveness - Improvement in business performance - Enhancing the competitive edge over others - Critical functional and by feature comparison with similar applications Cost Performance - Cost savings - Contribution to revenue - Return on investment Social Impact - Discovering an under-served sector and/or opening up a new service area - Direct benefit to the target user sector - Enhancing the public awareness of the uses of IT - Stimulating the interest of innovation for similar applications - Transforming the industry Innovative use of IT - Credit should be given to company with sound, executable and proven business model, in which IT is a key enabler (e.g. some eCommerce companies).   This category is directed towards IT companies who have produced products for the general market.   Functionality and Design - Understanding and addressing user requirements in the target industry - Easy to set up, learn and use - Quality of work, reliability, screen layout and presentation - Simple and versatile in catering to operational efficiency and in providing a path for work re-engineering - Scalable enough to suit user organizations of various sizes - Interoperability with other systems to provide an integrated service Innovation - First of its kind in Hong Kong, the region, or the world - Effective deployment and integration of available resources or technologies - Appropriate cost/benefit ratio in terms of the R & D expenditure - The possibility of a breakthrough in an upgraded version or any plans to develop an upgrade - Clear differentiation vs. competitive products if any Market Performance - Reasonable sales figures in the last 12 months, market share and penetration - Projected sales figures for the coming 12 months and marketing strategy - Sound marketing plan with clear target segment, competitive analysis and established sales channel Cost Effectiveness - Potential to improve cost effectiveness of business processes - Generation of higher added-value to business users Social Impact - Satisfying customer needs that were previously not possible or had been unmet.