This category of awards is given to professionals or organizations that have made a successful implementation of software into its business operations.
 
Functionality and Design
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Understanding and addressing user requirements of the operation
- Easy to learn and use, well designed screen layout
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Well accepted by the user, meet or exceed user required service level
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Good quality of work, reliable, efficient and adequate user support
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Versatile in catering to operational efficiency and providing a path for work re-engineering
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Good deployment of current technologies to enhance the maintainability of the system
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Expandable to meet changing business requirement without major modifications
Productivity
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Use of the software to formulate productivity strategy
- Productivity gain after implementation
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Competitive edge over others in terms of efficiency and effectiveness
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Implementation as measured by cost versus effort
Competitiveness
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Improvement in business performance
- Enhancing the competitive edge over others
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Critical functional and by feature comparison with similar applications
Cost Performance
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Cost savings
- Contribution to revenue
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Return on investment
Social Impact
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Discovering an under-served sector and/or opening up a new service area
- Direct benefit to the target user sector
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Enhancing the public awareness of the uses of IT
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Stimulating the interest of innovation for similar applications
- Transforming the industry
 
This category is directed towards IT companies who have produced products for the general market.
 

Functionality and Design
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Understanding and addressing user requirements in the target industry
- Easy to set up, learn and use
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Quality of work, reliability, screen layout and presentation
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 Simple and versatile in catering to operational efficiency and in providing a path for work re-engineering
- Scalable enough to suit user organizations of various sizes
- Interoperability with other systems to provide an integrated service
Innovation
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First of its kind in Hong Kong, the region, or the world
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Effective deployment and integration of available resources or
technologies
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Appropriate cost/benefit ratio in terms of the R & D expenditure
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 The possibility of a breakthrough in an upgraded version or any plans
to develop an upgrade
- Clear differentiation vs. competitive products if any
Market Performance
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Reasonable sales figures in the last 12 months, market share and
penetration
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Projected sales figures for the coming 12 months and marketing
strategy
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Sound marketing plan with clear target segment, competitive analysis
and established sales channel
Cost Effectiveness
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Potential to improve cost effectiveness of business processes
- Generation of higher added-value to business users
Social Impact
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Satisfying customer needs that were previously not possible or had been unmet.