An industry leader once said, “Product Information Management has become a central component of online selling experience”. Consumers like to know your products inside out, and presenting the value and most updated products info is likely to increase brand preference and turn into sales.
However, large manufacturers and retailers in the region normally underestimate the importance of product information management, and find it difficult to integrate a unified product information in various distribution channels.
GS1 HK will co-organise a seminar with Clever Age, an independent digital agency founded in France, with over 15 years of experience in entire digital chain. Experts will share about the importance of product information management and how to increase business performance.
1. Mr. Yvon Le Renard – Managing Partner, Clever-Age Asia Ltd
2. Mr. Bryan Wong – Retail & Manufacturing Industry Specialist, APAC and Japan, Informatica
3. Mr. Anthony Chan – Head of Data Services, GS1 Hong Kong